| Workshops |
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| Workshops will be offered the afternoon of Tuesday, April 8th. There will be no pre-event registration for these workshops, however you can select a workshop to attend once onsite at the registration desk. Seating is limited and will be first come, first serve. |
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| The current topics planned are: |
| 3:00 pm – 5:00 pm |
Selling Business Email and Attached Services to SMBs
This workshop explores innovative and successful ways of selling Hosted Exchange Business Email and attached services to Small and Medium Businesses. The workshop also provides an opportunity to learn about resources and support that Microsoft could provide service providers to further growth their hosted Business Email business and share your needs and requirements in this area with Microsoft.
Speaker: Marcel van der Heijden: Solution Sales Manager, Microsoft International and Rich Canon - Marketing Manager
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| 3:00 pm – 6:00 pm | SaaS Incubation Center Program Workshop
This workshop brings together all our very committed partners who work with us in the SaaS Incubation Center program. We want to use this opportunity to focus on your experiences, feedback and ideas to improve the program.
Speaker: Pascal Walschots - Solution Sales Specialist |
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| Breakout Sessions |
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| We will be offering a series of breakout tracks on Wednesday, April 9th from 2:40 pm - 5:30 pm. There will be no pre-event registration for these tracks, however once onsite at the registration desk you can select the sessions you would like to attend. |
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There are 4 Tracks:
Hosting for SMBs, SaaS, Technology and Sponsors. |
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| Hosting for SMBs Track: |
| 2:40 pm - 3:30 pm | Going Vertical: Developing Industry Vertical Practices
Building a business is much easier if you’re able to speak to and solve the specific pains of your customer. Segmenting customers by industry helps to bring focus on how to address the specific pain points of customers. In this session you will learn how Microsoft developed and refined our vertical go-to-market with enterprise accounts. Along the way, we’ve obtained a wealth of knowledge about the cost and benefits of going vertical.
Speaker: Kurt Peterson - Director Industry Mdtg & App Platform |
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| 3:40 pm - 4:30 pm | Building New Channels to Reach SMBs with SaaS-Based Services
In this session you will hear about innovative and new S+S channels to reach the SMB market. You will hear real world examples of success stories in the franchise, dealer network and software distribution space, among others. Walk away with a new perspective and practical methods on how to go after SMBs.
Speaker: Elliot Curtis - Hosting Sales Director |
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| 4:40 pm - 5:30 pm | Engaging With Your Local Microsoft Team: A Real World Perspective
It’s no secret, Microsoft is a decentralized, complex organization to navigate. Successful partners invest the time to understand and collaborate with local Microsoft business segments. During this session, you’ll get practical guidance on how to drive engagement with Microsoft’s field organization and leverage the vast amount of resources to your benefit.
Speakers: Deanne Taenzer - Small Business Marketing Manager and Bill Rielly - Marketing Director |
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| 4:40 pm - 5:30 pm | Windows Server 2008 and SQL Server 2008 in Hosting: Demystifying Technology and Licensing
Ever been confused about different Windows SKUs?
When do I use Anonymous? When do I use Authenticated? What’s new with Windows Server 2008 Web SKU? How come I do not see Standard Anonymous SKU in Windows Server 2008. What are the technical differences between these SKUs and which one do I use for my hosting scenarios – be it shared, dedicated, VPS or managed offering? What if I am interested in using Hyper-V to offer services to my customers? What do I license Hyper-V in SPLA? These questions have haunted most of you one time or another. In this session we will attempt to demystify some of these questions and the complexities of the SPLA. And there is more… if you have been wondering what is exciting for hosting providers in SQL Server 2008, come to this session to learn about it. It will change the way you will think about SQL Server.
Speakers: Renee Ragon - Sr. Licensing Program Manager and Hyder Ali - Industry Director Next Web |
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| SaaS Track: |
| 2:40 pm - 3:30 pm | SaaS Application Hosting: The Dynamics of the New Market
A look at where the market is going for Application Hosting, including the changing role of the hosting provider, the needs of SaaS ISVs and the emerging hosting role of the SaaS Aggregator.
Speaker: Dave Wright – Industry Director SaaS ISV |
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| 3:40 pm - 4:30 pm | The Emerging Microsoft Cloud Platform: Opportunities for Channel Partners
A look at the first releases of a new class of Microsoft cloud platform services aimed at ISVs rather than end customers. This session will include an open roundtable discussion with the audience around what channel partner programs are needed
Speakers: Raj Sehgal – Product Strategist, SQL Data Services and Mark Rogers - Director of Cloud Services, Server & Tools Division |
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| 4:40 pm - 5:30 pm | Hosting Rich Internet Applications with Silverlight
Rich Applications built in Microsoft Silverlight represent the next generation of web site design and delivery. Come learn about this technology and how to use it to increase your business.
Speaker: Sam Chenaur - DPE Platform Strategy Advisor |
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| Technology Track: |
| 2:40 pm - 3:30 pm | Windows Server Hosting Guidance
The Windows Server Hosting Guidance is a set of best practices, documentation and code samples that will guide hosting providers in planning, deployment, configuration, migration, and provisioning of Microsoft Windows Server technologies in a hosted environment. The primary goal of this guidance is to assist hosting providers in lowering operational costs while accelerating ROI.
Speaker: Walter Oliver – Senior Program Manager |
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| 3:40 pm - 4:30 pm | Virtualization in Hosting using Hyper-v
Hyper-V virtualization technology is one of the exciting technologies inside the just launched Windows Server 2008 that can be leveraged to create compelling services. This session will explore market opportunities for service providers in the area of virtualization. It will illustrate how Microsoft’s Hyper-V technology stands apart from competitors such as VMware, how it can be leveraged in hosting environments and how System Center, Microsoft’s platform for managing desktops, servers, and devices complements Hyper-V to deliver fully managed and scalable solutions for your customers. The session will also discuss common usage scenarios for Hyper-V and System Center with an emphasis on Service Provider Licensing (SPLA).
Speakers: Hyder Ali - Industry Director Next Web and Bryon Surace - Senior Program Manager |
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| 4:40 pm - 5:30 pm | Hosted Messaging and Collaboration and Beyond - Roadmap & Business
This session will cover the future direction of the Hosted Messaging and Collaboration (HMC) offering from the upcoming HMC 4.5 and through to future releases. Business opportunities enabled by feature sets and the overall group strategy will be discussed.
Speaker: Chris Vandenberg - Principal Group Manager |
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| Sponsor Track: |
| 2:40 pm - 3:30 pm | Parallels Presentation
Parallels (formerly SWsoft) is a worldwide leader in virtualization and automation software that optimizes computing for consumers, businesses, and service providers across all major hardware, operating system, and virtualization platforms. Founded in 1999, Parallels is a fast-growing company with 900 employees in North America, Europe, and Asia.
Speaker: Jack Zubarev - President, Service Provider Worldwide at Parallels - Service Provider Division |
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| 3:40 pm - 4:30 pm | Planet Technologies Presentation
How to enrich your hosting platform with (ISV) applications and become the winner…
Planet will present live case scenarios of integration projects and explain the revenue impact for the companies. A presentation about how you can partner with ISV’s and what they need to do to get their application hosting ready in your environment.
Speaker: Erik Bais - EMEA Director of Planet Technologies Inc. |
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